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Rich Eckel

Rich Eckel is an entrepreneurial Strategic Marketing, Product Strategy and Enterprise Software Sales (Indirect and Direct channels) in analytics, big Data and data visualization.

Rich has 18+ years selling Enterprise-level software-as-a-service / cloud base data-driven analytics solutions to C-level Executives in Marketing, Information Technology and Human Resources in the following domains

– Work Force Planning and Human Resource (HR) Analytics
– Application Performance Management (APM),
– Application Acceleration and Context Deliver Networks (CDN)
– Integrated Digital Marketing (web) Analytics, content testing, optimization and Behavioral targeting.

Exceptional ability identify latent customer issues, grow and generate revenue opportunities while articulating technological benefits and business value to both the C-level executive and technical leaders in both named accounts and new prospects.

Strong Technical skills with ability to quickly learn new technologies and communicate the business value. Expertise in the many facets of selling software solutions to individuals and teams. Results driven with exceptional ability to generate revenue, articulate technical features into business benefits to both the senior executive and execution levels. Successfully developed channels sales partnerships to enhance direct revenue. Created Marketing automation plans to drive lead generation to

  • Company:Macromicro
  • Short Bio:Head of Strategic Marketing, Product Strategy and Sales
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